Luiz Carlos Trabuco Cappi is the President of the Bradesco. He was born in October 1951 in the town of Marilla, Sao Paulo. He attended Sao Paulo school of letters and sociology for a postgraduate degree in sociology. He started working in Bradesco at the age of 22 in 1969.
With 40 years’ experience, he holds many positions within the Bank. Luiz Carlos Trabuco Cappi was appointed at the Department Director in 1961 within the bank and later Managing Director in 1998. In 1999, he was appointed the Executive Director.
With his outstanding experience and hard work, he became the Group CEO and also the executive member of the Board of Directors at Bradesco, this was on March 10, 2009. He holds other distinct and distinguished management positions in Bradesco. Through his participation and activities in the insurance, he has received many awards and honours. In 2003 and 2009 he was awarded the Insurance Person of the Year in the whole of the insurance sector. His dedicated career in the Bradesco Institution made him being nominated as the President.
During the mid-1980s while serving in the marketing department in Bradesco banks, he assisted the bank a lot in its public relations exercise. Through his hard work and dedication, the bank was drawn closer to the media industry which in turn adopt the advertising strategy as well as conventional marketing.
Today, Luiz Carlos Trabuco Cappi is among the people who are considered very influential especially in the insurance and banking industry in Brazil. Additionally, when he assumed the presidency of the Bradesco Bank in 2003, he managed to turn the institution fortunes around. As a firm believer in the outstanding growth, he managed to outsmart his chief competitor in the banking industry, Itau Unibanco. Luiz Carlos Trabuco Cappi as a master strategist engineered the taking over of the HSBC Branch in Brazil with a prize of about $5.2 billion. This idea makes the Bradesco bank to regain the leadership position in the marketplace which had fallen.
His success and the organic management style is the core responsible for the achievement enjoyed by the Bradesco in the recent years. The main aim of the Luiz Carlos Trabuco Cappi in the company is the acquisitions of many customers. The recent movement is the initiation of the client acquisition program which is targeting a large market base of more than 100 million by 2025. In 2009 till today the company had received more than 27 million customers alone who are living in Brazil. This outstanding achievement has proven that Luiz Carlos Trabuco Cappi is a manager, business leader and also an entrepreneur.
Many people across Brazil consider his efforts, experience and input in the development of the marketing industries and insurance sector as the backbone of the country`s economy. His achievement in the insurance and banking industry are very many, for example in 2008 he assisted the bank to double its assets to more than $78 billion. During the first year as the president of the Bradesco, the return of the bank on equities alone rose to 29% from 22%. Also, the Bradesco contribution to the performance of the group increased from 26% to 35%.
He is the fourth president of Bradesco Bank since its 70 years in history. The leadership style of Luiz Carlos Trabuco Cappi depends on extending the needs, feelings, desires and likes by offering services to the clients which match with his requirements. The knowledge he has in engineering, economy, management and accounting has helped him in the comprehension of the intricacies and needs of the Brazilian banking and insurance sectors.