To say that any business is in position to dominate Amazon is one tall order, but that is exactly what appears to be happening in the highly-competitive online apparel market. Looking back, Amazon has enjoyed that top spot for many years, racking up 20 percent of the total sales each year, and nothing appeared to be able to derail them. Then out of nowhere, Kate Hudson’s Fabletics not only separates themselves from the thousands of other clothing sellers, they take in $250 million in sales in less than three years.
Hudson was reached for comment as to why her company has been able to do what so many others could not, and she simply says it is all about membership perks and reverse-showrooming sales techniques. This may seen confusing to many, so instead of hearing what works, we decided to take a closer look and see the sales process in action. Take a trip inside the Fabletics retail store in the local malls, you see women lining up to window shop, try on the latest in workout apparel, and even sitting down to take the Lifestyle quiz.
The biggest surprise is when these same shoppers leave the stores without buying anything, and Hudson is fine with that.
The reason Hudson has no issue with her customers leaving the store without making a purchase is because she knows these loyal members will be shopping online when time permits. Her loyal customers love this athleisure brand, and they know that every time they visit the retail store and try on anything, it will be transferred to the online account too. That means these women are free to handle all the chores in their day, returning to the Fabletics website later and picking up where they left off. They can shop the vast online inventory, piling yoga pant, tank tops, and leggings into the cart.
Unlike Amazon, Kate Hudson’s Fabletics is committed to giving their customer far more in membership perks that a simple discount on shipping. At Kate Hudson’s Fabletics, you don’t pay for membership like you do at Amazon, but you receive free shipping, discounts on all the women’s workout apparel, as well as your own shopping assistant assigned to your account to pick a piece each month based on quiz answers. In an industry where you have so much pressure to stay ahead of the competition, Kate Hudson’s Fabletics has found a winning formula that results in record sales.
Now before we start talking about any competitor closing in on Amazon, we need to talk about how dominant Amazon is in the fashion e-commerce market. With hundreds or possibly thousands of competitors in this one niche, Amazon is still bringing in around 20 percent of all the sales in that market. By comparison, even with all the competition fighting over what is left, we find Kate Hudson’s Fabletics has already sold $250 million in three years of women’s workout clothing and high-quality active-wear.
The success of this athleisure brand comes from a few places you might not even think possible. Hudson says she is building this brand on two solid foundations, reverse showrooming and her diverse membership program. It might seem hard to believe these two sales techniques are responsible for such huge sales numbers, but that is exactly what is happening here. In the Fabletics stores in the mall, you find women who are taking the Fabletics lifestyle quiz, window-shopping, and trying on all the active-wear in the stores. What really has this market confused is that many shoppers are leaving the store without buying because there is no pressure from the sales associates.
Kate Hudson’s Fabletics is starting to dominate the fashion e-commerce market because of what is happening at their online store. Each piece of active-wear that the shopper tries on inside the store is being automatically uploaded to the members online account. That means as soon as you log into your Fabletics account, all those pieces of clothing are waiting for you in the cart, allowing you to basically continue shopping where you stopped. Since the customer has tried on the active-wear inside the mall, they don’t have to be concerned when browsing the larger online inventory, so they simply buy on impulse.
The membership perks of being a Fabletics customer are quite numerous. Customers receive free online shipping on all workout clothing orders, discounts on all the active-wear online and in the retail stores, and help from your own Fabletics personal shopper. Your assistant has one job, to scan your quiz answers and choose an item each month for your consideration. It appears the two sales techniques that Kate Hudson’s Fabletics has been using is really starting to separate them from the crowd. Amazon may have been enjoying a huge lead in this niche for years, but it appears they have some serious competition.
A photo posted by @fabletics on
Want to dress up as a cat for your next costume party, or just looking for an adorable look that will help you stand out from a crowd? There’s no need to purchase any cat ear accessories when you can make your cat ears out of your own hair thanks to Wengie’s super easy to follow tutorial! Plus, these will look way cuter!
All you need to make this look with your own hair are: two small hair elastics in your hair color, two pipe cleaners that match your hair color and a few hair pins that will be used to secure the final look.
Wengie suggests part your hair in the middle and make two small pig tails at the top of your head. Make sure you leave any fringe or hair you don’t want to be in the cat ears out of these pig tails, and then secure them with the small elastics. Then, stick the pipe cleaner in the middle of these pig tails and through the elastic so that the pipe cleaners are held securely. Braid the hair held in these pig tails, keeping the pipe cleaner in the middle section of hair as you braid it. Secure the end of the braid to your head using hair pins, and then, bend the braid into the desired shape! Since the pipe cleaner is in the braid, you can do this easily and create your cat ears in no time at all!
There are also plenty of ways to customize this look. Add more hair to make the cat ears thicker, and make your braid smaller and tighter if you want the whole look to be more secure. Also, you don’t have to make cat ears! In fact, by simply changing the shape of the pipe cleaner braids, you can create mouse or bear ears. Just move the shape of the braid into a semi-circle on top of your head rather than making them pointy, and you will have a totally new look!
You’re sure to love the benefits of shea butter. Shea butter is one of the all-natural skin superfoods that can aid you in your quest for the perfect skin, which removes all blemishes, allergic responses and rashes, and stretch marks from the picture, and happily so. So, try it out! And here is a little more info.
Made from the seeds of the shea tree nut, and found plentifully in Africa, shea butter is made to be natural, with Vitamins A and E, and even Vitamin F, contributing to its goodness for you. If you have the inclination, you too can subscribe to a local shea butter like EuGenia Shea, for good skin health, all the time.
EuGenia Shea, founded by Naa-Sakle Akuete, was begun by Eugenia Akuete, her mother, whose famous African shea butter is becoming a worldwide sensation. The shea butter is made by Ghanian females in sustainable farming, and these women are given above-average wages and living conditions in order to make the shea butter you use.
You’re sure to love the products you can find, and yes, there are fragrances. And yes, you can subscribe to them. If you’re looking for a company whose founder serves as the president of the Global Shea Alliance, you’re in the right place. And your skin will notice the benefits.
Shea butter is pure, and EuGenia Shea is the purest. So put those antioxidants to work for you, and make sure you order some today. What are you waiting for? Your skin’s health, and the health of the women who make your shea butter, is in the balance. Find their whole line of shea butter products on the website, at https://www.eugeniashea.com/.
Doe Deere is an innovator and a businesswoman who is best known for the creation of a company known as Lime Crime. Lime Crime specializing in offering bright colored makeup products that accentuates and brings out the features of any face. As Doe Deere has always been fond of bright colors, these bright hues have been specially created and developed by Doe Deere. As a female entrepreneur, Ms. Deere has received countless recognition for her achievements and for the success of her unique products. The quirky name of Lime Crime is the perfect example of Ms. Deere thinking outside the box and using her creativity to be successful. Though Doe Deere loves her products and constantly invents new and quirky additions to her company, Doe Deere is a businesswoman at heart who is proud of her accomplishments. In recent news, Galore magazine conducted an interview to discuss not only her vast success, but also discuss her inspiration for creating Lime Crime.
Doe Deere starts the interview by stating that she has always been artistic and creative even while growing up. During sleepovers and play dates, Doe Deere and her friends would dress up together and put on the most colorful shoes, outfits, and accessories that they could find. In addition to this, Doe Deere also distinctly remembers apply bright hues of makeup of the faces of her friends. Though Doe Deere admits that her nine year old skills as a makeup artist were hardly professional, this is what inspired Doe Deere to pursue her passion for using makeup.
As a professional, Doe Deere admits on Facebook that she has not always been skilled at applying makeup. It was not until her 20s and after much practice that she began picking up the intricate skill. As an influential professional within this industry. Doe Deere also added during the interview that she feels as though she was cheated by her career. As a lover of the arts, Doe Deere states that she is having too much fun for an individual who owns her own business. Doe Deere’s plans for Lime Crime involve even more expansion, beyond availability on sites like Amazon and Doll’s Kill.
A new line of clothing was introduced by the Pittsburgh Steelers recently and the fan base is buzzing about it. The change in fan apparel was the brainchild of the new director of strategic planning, Susan McGalla.
Susan McGalla has an extensive resume when it comes to fashion and clothing. Susan McGalla was the president of American Eagle Outfitters and the former CEO of Wet Seal. She knows her stuff and is a well-known figure in the business world.
Susan McGalla began the process by including fans of the Steelers in focus groups to find out what they would like to see in the new clothing line. Making the fans a part of the process was an important part of rejuvenating the product line for McGalla.
In addition to the new clothing line introduced by Susan McGalla, a new and improved website Shop Steelers, was launched. The website makes it quicker and easier to view and purchase Steeler clothing.
Fans of the Steelers love to wear, the clothing on game day, but many wanted to be able to have clothing that would allow them to wear it to work, making it “work appropriate”, and be able to support their team all through the work week. See: http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/
Women and girls, who make up a large part of the Steeler fan base, wanted to see more pink in the product line, and they wanted to have more choices in clothing that made them look and feel more feminine.
The Steelers came up with a new campaign called “It’s Not Just Friday, It’s Steelers Friday”, where fans can dress in black and gold and win a chance to get a brand new Steelers-themed wardrobe. See: http://www.post-gazette.com/business/top50/2006/03/21/Susan-P-McGalla/stories/200603210294