Sweetgreen is a newer fast food chain but it definitely has broken the mold. This “casual salad chain” is hard to find empty with lines usually out the door. People line up for it, because it is a break from the norm. It is healthy far with a decent price tag. Another big surprise is that an hour after eating one of their salads, you are still full. The salad itself is as nourishing as a meal.
Sweetgreen started in 2007 and has expanded to over 40 stores nationwide. With sites from New York to California, it has become a nationwide sensation. The business model of Sweetgreen is similar to that of a legacy, family owned restaurant but it has a food chain appeal. The founders discussed their strategy in a recent interview with Business Insider. They picked their locations based on where they would set apart. For example, in New York, they opened on New York’s 23rd street and immediately set themselves apart from the other restaurants of the area. They picked neighborhoods that wanted meals of value in both product, quality, and value.
They want a visit to Sweetgreen to feel good. They combined their values, technology, and design to sell more than a lunch but an experience. An open kitchen is a strategy that allows customers to see the product and know what quality they are getting. Customers get to visually see what they are ordering. Founder Nathaniel Ru called it “service design.” The owners wanted it to be a store that customers can rely on whether it is in store or through the app. Currently, 30% of customers order through their mobile app.
Before Sweetgreen even decides to open a store, they make sure they can get the fresh ingredients they need. Meetings with the local farmers take president over meetings with realtors. Salads have always been a healthy choice. With today’s body conscious market, the founders have tapped into a market that hungered for a fast, affordable option to a quick lunch.
Nathaniel Ru and his Sweetgreen co-founders came from backgrounds of entrepreneurs. They had an idea in mind and wanted to make a change. Ru shares his dwellings with fellow co-founder Jonathan Newman, because they both understand that running a nationwide business requires them to remain mobile. Currently, they have apartments in DC, LA, and NY.
Healthy Living and Nutrimost are rivals in the weight loss business, and bitter ones at that. Healthy Living is accused of stealing a promotional video from the website of Nutrimost and placing it on theirs. Healthy Living removed all references to Nutrimost from the pirated video and replaced them with their, the “Can’t Lose Diet”. This promotional video was placed on can’tlosediet.com, Healthy Living’s website.
Customer testimonials that were on the original video from Nutrimost ended up on Healthy Living’s video, as well as those from the author of the program, Dr. Ray Wisniewski. Dr. Wisniewski says the program is safe and doctor-monitored.
The programs for each weight loss company state a person can lose from 25 to 45 pounds in as little as 40 days. Benefits from each video of the diet include not feeling hungry, or even exercising. Other benefits include no use of harmful drugs, hormones, or surgery. Prepackaged meals are not eaten by patients using the program.
Healthy Living even continued to play the stolen video on their website despite receiving a cease-and-desist order. They did make a slight modification to the video, they made it shorter in length.
Nutrimost wants to keep it that way. They have asked the court to keep Healthy Living from showing the video again as well as paying at least $300,000 for the theft of the video and loss of “goodwill and reputation”.
Dr. Ray Wisniewski, the author of this weight loss program for Nutrimost practices spiritual health wisdom and understanding in conjunction with leading science called “pastoral medicine”. He states this very popular program is totally safe and monitored by a doctor.
This weight loss program by Nutrimost will cause a person to lose 25 to 40 lbs of body weight in 40 days. This program does not require a person to undergo surgery, use unsafe drugs, or receive hormones.
The weight loss company Nutrimost is suing another company for allegedly stealing their weight loss plan and selling it under their own name. They are accusing the company Healthy Living of stealing their weight loss plan almost completely. The suit mostly stems from a video that Healthy Living posted on their website last year that was pirated and posted on the Healthy Living website. Nutrimost says that it is nearly word for word the same video that they used to promote their weight loss plan. The only difference is that the Healthy Living video replaced the word “Nutrimost” with “Can’t Lose Diet”. Lawyers representing Nutrimost even sent Healthy Living a cease and desist letter regarding the video last September that was not adhered to.
The diet plan has had a lot of success helping people lose weight. Some people have reported losing up to 40 lbs. just within the first month of being on the diet. The company was founded just two years ago in Connecticut and has seen a lot of success helping people lose weight ever since. Instead of meal plans or medicine, the company uses some very advanced technology to help kick start people’s weight loss. The program is widely practiced by chiropractors and others who practice what is called pastoral medicine.
Healthy Living has since taken down the video. Nutrimost is suing the company for “loss of goodwill and reputation” for the amount of $300,000. They point to the fact that the video even uses the same customer testimonials and doctor testimonials as the original video that was posted on the Nutrimost website. They say the company pirated their video and altered it to fit their company. Healthy Living is then also accused of leaving up a shorter edited version of the video after they received the cease and desist letter from Nutrimost. There has been no public comment regarding either side of the issue.
There are a lot of people like me who are trying to lose weight who need to have some kind of help. They know that they need something that will make their lives easier, but they do not know how to even eat on a diet. I had no idea how to eat on a diet, and then I learned about NutriMost for the first time. I saw that they have this amazing program that is very easy to use, and then I learned that it could help me lose weight.
I know that I am losing weight because I see the results on the scale, and then I am able to see the results when I get back into my clothes. I feel better about myself, and I am telling my friends to try it. We could all stand to lose some weight, and I think that we might even start a group to help with it. Everyone like me who needs to lose some weight should get on the NutriMost diet plan so their workouts actually start working for them.